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Fifteen secondary schools in Glasgow are sending pupils to the Computer Centre at Dundas Vale Teachers' Centre. Founded in 1968, it is the first schools experiment of its kind in Europe, and the largest out‐of‐school computer study scheme in Europe.

WILLIAM LEVER, later to become the first Lord Leverhulme, said it all 80 years ago.

Imagine a company that is expanding very rapidly in a labour intensive industry. It has a turnover of around £6m a year, employs something like 5 000 staff, and is run with the proverbial mixture of hunch and flair. It has a somewhat haphazard organisation structure, is finding great difficulty in attracting a sound management team, and usually leaves it to the managing director's whim to decide when a new post is needed. This is basically what Bateman looked like four or five years ago. We were a successful firm operating in the industrial catering field, providing meals for firms and businesses throughout the country. At the beginning of the 60's we had taken the decision to concentrate on the specialised, quality end of the market. This had paid dividends in terms of business, but it was causing us severe management growth pains. There was difficulty in knitting in the traditional business with the quality contracts we were after, and the whole of the organisation appeared to be overstretched by the expansion.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

The paper takes up the challenge offered in the call for papers for this special issue to explore the notion of public relations as “ethical guardian”. The approach taken is to review some influential academic perspectives as well as practitioner perspectives that emerged throughout the 20th century. It is argued that the ethics and social responsibility have long been an intrinsic part of public relations self‐identity. The paper identifies a number of problems for the public relations occupation that arise from its historical legacy and considers the implications for professional status.

Skeletons tumbling out of corporate closets over the past few years have led to a general erosion of trust in business globally. With this backdrop, lessons from India are particularly relevant as businesses seek endorsement as good corporate citizens through corporate social responsibility (CSR) initiatives. The world over, CSR stems from a commitment to the society in which a business operates. In India, it has been traditionally linked to spirituality, while respect in the corporate world has been treated on a par with the bottom line. As the need for CSR finds wider recognition, it is worth examining the Indian foundation for trust.

HEADING a Government committee charged with the task of recommending the registration and licensing of engineers is Sir Montague Finniston, President of the Institute. One would think that the task is impossible, if only for lack of definition.

Effective internal communication is crucial for successful organisations as it affects the ability of strategic managers to engage employees and achieve objectives. This paper aims to help organisations improve internal communication by proposing theory with the potential to improve practice.

This paper identifies gaps in the academic literature and addresses calls for discussion and definition of internal communication, for theory on its mandates, scope and focus and to counteract the tendency to treat employees as a uni‐dimensional “single public”. To address these gaps, internal communication is defined and positioned within the corporate communication school of thought.

The paper proposes an Internal Communication Matrix which could be used to supplement other forms of internal situational analysis and as an analytical tool which may be applied to the strategic analysis, planning and evaluation of internal communication.

Strategic communication practitioners are offered a fresh perspective from which to consider internal communication. The Internal Communication Matrix proposed here could be used to supplement other forms of internal situational analysis and as an analytical tool which may be applied to the strategic analysis, planning and evaluation of internal communication. The internal corporate communication concept offers a lens through which communicators can consider communication strategy and tactics.

This paper's theoretical contribution is significant as it addresses gaps in the literature on internal communication. It does this by conceptualising a multidimensional stakeholder approach summarised in the Internal Communication Matrix. This approach is significant since it broadens previous approaches. The paper introduces the concept of internal corporate communication and argues that it should be a key focus for corporate communication theory and practice as it concerns all employees.

The purpose of this paper is to increase understanding about the key persons (promoters) in project business organizations. By doing this, the managers may enhance the communication flow by connecting the experts and the executives more efficiently.

The paper is an in-depth single case study in which the case represents a typical industrial project sales process. The case is analysed through content analysis and social network analysis that offers a structured and rigorous method of analysing social networks.

The findings indicate that during project sales there may be numerous process promoters with the dual roles of power and process promoter. In addition, this study demonstrated the appearance of process promoters in the project supplier's social network. The findings of the present study contribute to the literature on promoters by focusing especially on process promoters during project sales.

The results of the present study suggest that the process promoters need to be identified and supported in order to build an effective cross-functional project sales team in project business.

While the extant literature identifies the promoters in organizations, there appears to be a dearth of studies that relate to the early phases of project sales, despite the fact that these phases have a substantial impact on subsequent phases. This study is a rare example to study empirically the promoters in the project business organization's social network.

EVERY so often a new “in” word comes into fashion and everybody seems to use it whether it fits or not. Words like “situation”, “productivity” and “management”. Words like “y'know” or “Oh yeah?”. Usually they are started by comedians or pop singers. For a while they drive us mad. Then, gratefully, they fall into disuetude. They are quickly forgotten.